SOCIAL & DIGITAL MEDIA
The Safe to Sleep® campaign offers many free resources to help reach communities on digital channels and spread the word about safe infant sleep.
Please note: The Safe to Sleep® campaign offers photos and graphics for your convenience. If you choose to use these items, you are agreeing to use them only for educational purposes; in a manner that does not suggest the campaign is endorsing or promoting a specific product, service, individual, or organization; and on materials or items that are freely available/do not require a fee or payment to access.
Photos
The Safe to Sleep® images provide examples of safe sleep areas and situations that follow the latest safe sleep recommendations. Through our Flickr album, you can access photos in different sizes for different social media platforms, such as X (Twitter) and Facebook.
Social Media Messages & Graphics
The SIDS Awareness Month Toolkit also has ready-made messages and graphics that you can use on social media, during SIDS Awareness Month and beyond.
- Use the messages and images from Safe to Sleep® as-is on your social media channels, or tailor the messages for your audiences. You can find them here.
- The Toolkit has a variety of social resources including graphics and photos.
You can also add hashtags for health observances, such as #BreastfeedingMonth in August or #SIDSAwarenessMonth in October.
Ask your friends or colleagues to like and share your posts.
Instagram Reels
Infographics
These infographics explain key points related to reducing the risk for Sudden Infant Death Syndrome (SIDS) and other sleep-related infant deaths. See them here. All resources are available for free and have no copyright restrictions.
Below are downloadable PDFs.
Safe Sleep for Your Baby (Vertical)
Copy and paste the code below to embed this infographic:
<a href=”https://nichdsafesleep.firstcandle.org/social-digital-media”><img src=”https://nichdsafesleep.firstcandle.org/wp-content/uploads/2025/04/safe-sleep-for-your-baby_53405970091_o-scaled.jpg” width=”325″ height=”1848″ border=”0″ alt=”About 3,400 infants die suddenly and unexpectedly each year in the United States. Most of these deaths result from Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of infant death, such as suffocation.” /></a>
Sueño Seguro para su Bebé
Copie y pegue el siguiente código para incrustar esta infografía.
<a href=”https://nichdsafesleep.firstcandle.org/social-digital-media”><img src=”https://nichdsafesleep.firstcandle.org/wp-content/uploads/2025/04/safe-sleep-for-your-baby-spanish_53405970896_o.jpg” width=”325″ height=”1848″ border=”0″ alt=”Aproximadamente 3,500 bebés mueren súbita e inesperadamente cada año en los Estados Unidos. La mayoría de estas muertes son el resultado del síndrome de muerte súbita del bebé y otras causas de muerte infantil relacionadas con el sueño.” /></a>
Safe Sleep for Your Baby (Horizontal)
Copy and paste the code below to embed this infographic:
<a href=”https://nichdsafesleep.firstcandle.org/social-digital-media”><img src=”https://nichdsafesleep.firstcandle.org/wp-content/uploads/2025/04/safe-sleep-for-your-baby_44168292205_o-scaled.jpg” width=”645″ height=”484″ border=”0″ alt=”About 3,400 infants die suddenly and unexpectedly each year in the United States. Most of these deaths result from Sudden Infant Death Syndrome (SIDS) and other sleep-related causes of infant death, such as suffocation.” /></a>
Sudden Infant Death Syndrome (SIDS) by Baby’s Age
Copy and paste the code below to embed this infographic:
<a href=”https://nichdsafesleep.firstcandle.org/social-digital-media”><img src=”https://nichdsafesleep.firstcandle.org/wp-content/uploads/2025/04/sids-by-babys-age_45079346541_o.jpg” width=”625″ height=”833″ border=”0″ alt=”Sudden infant death syndrome (SIDS) is the leading cause of death in infants between 1 month and 1 year of age.” /></a>
Accidental Suffocation and Strangulation During Infant Sleep
Copy and paste the code below to embed this infographic:
<a href=”https://nichdsafesleep.firstcandle.org/social-digital-media”><img src=”https://nichdsafesleep.firstcandle.org/wp-content/uploads/2025/04/accidental-suffocation-and-strangulation-during-infant-sleep_45079348021_o-scaled.jpg” width=”625″ height=”833″ border=”0″ alt=”This infographic shows the risk of accidental suffocation and strangulation during infant sleep and ways to reduce the risk.” /></a>
3 Key Ways Dads Can Help Baby Sleep Safe
Copy and paste the code below to embed this infographic:
<a href=”https://nichdsafesleep.firstcandle.org/social-digital-media”><img src=”https://nichdsafesleep.firstcandle.org/wp-content/uploads/2025/04/dads-infographic_44829914221_o.jpg” width=”600″ height=”1498″ border=”0″ alt=”This Safe to Sleep infographic helps dads everywhere keep baby safe during sleep.” /></a>
Tres Maneras Claves para que los Papás Ayuden a que sus Bebés a Duerman Seguros
Copie y pegue el siguiente código para incrustar esta infografía.
<a href=”https://nichdsafesleep.firstcandle.org/social-digital-media”><img src=”https://nichdsafesleep.firstcandle.org/wp-content/uploads/2025/04/dads-infographic-spanish_44829915041_o.jpg” width=”600″ height=”1498″ border=”0″ alt=”Esta infografía de la campaña Seguro al Dormir ayuda a que los papas mantengan a su bebe seguro al dormir” /></a>
How to Address Unsafe Sleep Images
During Sudden Infant Death Syndrome (SIDS) Awareness Month and beyond, the Safe to Sleep® campaign and its partners hope to normalize safe infant sleep by sharing images and messages that show safe sleep practices in action. During your SIDS Awareness Month activities, you or your organization may receive or be tagged in images or videos that show an unsafe sleep area, or that do not follow safe infant sleep guidelines.
Consider these options for responding to posts that do not follow safe infant sleep guidelines:
- Send a direct message or reply within the social platform.
- Email the account that posted the image.
- Comment on the post, gently noting what about the image is unsafe and offering a link or suggestions for how to follow the guidelines.
Remember, it is important to offer helpful, constructive feedback in a kind and nonjudgmental tone. You can use the following language as is or adjust as needed to respond in these situations.
Respond with Email
Dear [Name]:
Thank you for your SIDS Awareness Month post. We appreciate your efforts to spread the word about safe infant sleep. We are reaching out because we noticed that your photo or message does not follow the current safe infant sleep guidelines, and we want to provide you with some resources on this topic.
According to the latest safe infant sleep research, a safe sleep area:
- Is firm and flat (like a mattress in a safety-approved crib, bassinet, or play yard)
- Is level (not at an angle or inclined)
- Is covered only with a fitted sheet
- Has no objects, toys, or items
- Always has baby sleeping on their back to reduce the risk of SIDS
- Is in the parents’ room, but separate from their bed
We invite you to review information from the Safe to Sleep® campaign for details on safe infant sleep environments. We hope you will consider taking new pictures of baby in a safe sleep area and posting them for SIDS Awareness Month.
Thank you again for your participation in SIDS Awareness Month outreach. Please let us know if you have any questions.
Best,
[Add signature and name of participating organization(s)]
Respond Within the Social Platform
Short Message or Post for Instagram or X (Twitter)
Thank you for your post. We noticed it doesn’t follow the current safe infant sleep guidelines. Please check out this info & consider posting a new photo or message that follows the guidelines to help spread the word about safe infant sleep. https://firstcandle.org/safesleeptoolkit/safer-sleep-tips
Long Message or Post for Facebook or LinkedIn
Thanks for your post. We’re reaching out because we noticed that your photo or message doesn’t follow the current safe infant sleep guidelines. Here’s a checklist to help you set up a safe sleep environment for your baby: https://firstcandle.org/safesleeptoolkit/safer-sleep-tips
We hope you’ll consider posting a new photo or message that follows the safe infant sleep guidelines to show others what a safe sleep environment for baby looks like. We appreciate your efforts! If you have any questions, please let us know.
Web Content for Syndication
The Safe to Sleep® campaign offers a free and easy way to add accurate, up-to-date information on safe infant sleep and SIDS directly to your website. Syndication pulls Safe to Sleep® content into your website’s existing look and feel and updates the content automatically if any changes are made to the source information.
Because the content and graphics are developed by the federal government, they are in the public domain, meaning you can use these items without needing permission so.
Here’s how to get the syndicated content:
Create a free account at the HHS Syndication Storefront.
Sign in, browse, and choose your NIH health topics.
Search “Safe to Sleep” to find syndicated pages from the campaign.
Add the code snippet to your site—the information on your site will update automatically when we update our page.